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Novo Ingredients LLC | Effective date: October 25,
2026 | Last updated: October 25, 2026

This policy explains what information Novo Ingredients LLC (“Novo,”
“we,” “us”) collects through novoingredients.com (the “Site”), how we
use it, and your choices. We are a business-to-business supplier of
bakery ingredients, and this Site is intended for business visitors.

1. What we do not do

We do not sell or rent your personal information. We do not use your
information to build profiles for resale. We do use Google advertising
tools to measure and show our own ads (see Sections 2 and 5), and you
can opt out of those as described below.

2. Information we collect

Information you send us. If you fill out our inquiry
form, email us, or call us, we receive the information you provide: your
name, work email address, company, phone number (optional), project
type, and your message. We store form submissions securely on the Site’s
hosting account and receive them by email.

Information collected automatically. When you visit
the Site, we use Google Analytics to understand how the Site is used.
Google Analytics uses cookies and similar technologies to collect
information such as pages viewed, approximate location (derived from
your IP address), device and browser type, and referring website. We use
this information in aggregate; we do not use it to identify individual
visitors.

Advertising. We advertise through Google Ads. Google
may place cookies or use similar technologies on the Site to measure
whether our ads lead to inquiries and, only if you have clicked Accept,
to show you Novo ads on other websites and apps (sometimes called
remarketing). We do not receive your name or contact details from Google
through these tools.

Server logs. Our hosting provider keeps technical
logs (such as IP address, browser type, pages requested, and timestamps)
for security and to operate the Site.

3. How we use information

  • To respond to your inquiry, provide samples, and discuss your
    project.
  • To follow up about products or services you asked about.
  • To understand how the Site is used and improve it.
  • To keep the Site secure and prevent abuse.
  • To comply with legal obligations.

4. Who we share information
with

We share information only with service providers that help us run the
Site and our business, and only as needed for those services:

  • Google (Google Analytics, Google Ads, Google Search
    Console, and Google Workspace email).
  • Bluehost (website hosting).
  • Professional advisers (such as lawyers and accountants) when needed,
    and authorities when required by law.

If Novo is involved in a merger, acquisition or sale of assets,
information may be transferred as part of that transaction.

5. Cookies and your privacy choices

The Site uses cookies and similar technologies from Google Analytics
(to measure Site use) and Google Ads (to measure and show our
advertising). You have several ways to control them, and you can use any
of them at any time:

  • Cookie banner and “Your Privacy Choices” link. When
    you first visit, you can accept or decline. You can change your choice
    at any time by clicking “Your Privacy Choices” at the
    bottom of any page.
  • Advertising cookies stay off until you accept. We
    do not set advertising cookies, and we do not use your data for ad
    measurement or ad personalization, unless you click Accept.
  • Analytics cookies in Europe, the UK, Switzerland and
    Canada.     If you appear to be visiting from these places,
    analytics cookies stay off until you accept.
  • Browser privacy signals. If your browser sends a
    Global Privacy Control or “Do Not Track” signal, we treat it as a
    request to opt out: analytics and advertising cookies are turned off
    automatically and we do not show a banner.
  • Browser settings. You can block or delete cookies
    in your browser. Blocking cookies will not stop you from using the
    Site.
  • Google’s tools. You can install Google’s analytics
    opt-out add-on at tools.google.com/dlpage/gaoptout, and turn off
    personalized ads at adssettings.google.com.
  • Ask us. Email contact@novoingredients.com and we
    will help you opt out or delete your information.

6. How long we keep
information

Inquiry information is kept for as long as needed to respond to you
and manage any resulting business relationship, and then for 24 months
after our last contact, after which we delete it. You may ask us to
delete it sooner. Analytics data is kept by Google for the retention
period we set in Google Analytics (currently 14 months).

7. Your rights

Depending on where you live (for example, California and other U.S.
states, the European Economic Area, the United Kingdom, or Canada), you
may have the right to access, correct or delete the personal information
we hold about you, to object to or restrict certain uses, and to
withdraw consent you have given. You may also opt out of the use of your
information for advertising (including what some state laws call “sale”
or “sharing” for targeted advertising) at any time using “Your Privacy
Choices” at the bottom of any page; we do not sell your personal
information for money. To exercise any of these rights, email
contact@novoingredients.com. We aim to respond within
30 days, and in any case within the time required by applicable law. We
may need to verify your identity before acting on a request. We will not
discriminate against you for exercising your rights. You may also have
the right to complain to your local data protection authority.

8. International visitors

Novo is based in the United States, and the Site and our service
providers process information in the United States. By sending us
information, you understand that it will be transferred to and processed
in the United States, which may have different data protection laws than
your country.

9. Security

We use reasonable technical and organizational measures to protect
information, including secure (HTTPS) connections. No method of
transmission or storage is completely secure, so we cannot guarantee
absolute security.

10. Children

The Site is intended for business visitors and is not directed to
children under 16. We do not knowingly collect information from
children.

The Site may link to other websites (for example, LinkedIn). We are
not responsible for their privacy practices.

12. Changes to this policy

We may update this policy from time to time. The “Last updated” date
above shows the most recent version.

13. Contact us

Novo Ingredients LLC Email: contact@novoingredients.com Phone:
978-394-6633